Sweet Spot Studio, Inc. is a Saugatuck, MI company across Lake Michigan from Chicago. Founded in 2006, Sweet Spot has worked with industry leaders such as Accessory Innovations, Amscan, Bang Zoom Design, Bed Bath and Beyond, Coach, Creativity, Christmas Tree Shops, Elope, Estes, EK Success, Fisher Price, Funfare, Gemmy, G2, Great Planes, Go Products, Guillow's, Hasbro, Hartz Mountain, Hobbico, House Industries, I-Star, Little Kids, Lund and Company, Mattel, Moen, Paper Magic Group, Priceless Resource, Rasta Imposta, Rubies, Spin Master Toys, The Obb, Pace Development, Forum Novelties, Things Remembered and Up With Paper.



Jon Vanderbeek
has a background inventing toys with renowned companies like The Obb and Bang Zoom. After several successes in the toy industry, Jon joined the effort to help Sweet Spot Studio grow in the summer of 2006.

Jon has an Industrial Design B.S. Cum Laude from the University of Cincinnati’s DAAP program. His expertise in Industrial Design, mechanisms, electronics and model making are being utilized to develop new products for Sweet Spot Studio and their clients.

Jon has taken on various challenges outside of the consumer product industry too, including building custom furniture, interior detail and lighting for renowned lighting designers and artists in NYC and Michigan. Jon takes inspiration from natural history and science and makes the connections between things designed and things found in nature. Humans have been making tools and designing for millions of years so Jon takes pride being a part in this place of history alongside 21st century designers, inventors, scientists and artists alike.



Sarah Vanderbeek
started Sweet Spot Studio in February 2006 after many years employed in the giftware industry. Her experience at Russ Berrie was invaluable giving her the opportunity to direct small teams of designers and take several trips to the far east factories continuing product development there. After this, she was ready for something fresh and new.

Sarah has balanced a number of clients such as Amscan, Coach, Elope, EK Success, Fisher Price, Mattel, Spin Master Toys, Paper Magic Group, Forum Novelties, Things Remembered to name a few. Quickly realizing that she can provide a better service to her clients by diversifying her resources, her husband Jon joined the team during the summer of 2006.

Sarah has an Industrial Design B.S. from the University of Cincinnati’s DAAP program. Her perseverance in professional practice landed her jobs at Design Central, The Obb (Kiscom), Salomon, and a 3 month study with Scandinavian tapestry weaver, Dorothea Volkart Nordahl, while still in school.